Since Elaine Lyerly began her agency in 1977, she has amassed more than three decades of experience in all aspects of communications, including marketing, advertising, public relations and corporate communications. She is widely respected as an effective brand development strategist and believes that the brand is essential in building bottom-line value and customer loyalty. Recognized consistently by industry peers, the agency has been honored with numerous awards for the firm’s creativity and strategic prowess.  Elaine has been a national volunteer for the American Red Cross and has been honored for her individual accomplishments by such organizations as the Charlotte Chamber, Queens University at Charlotte and Leadership Charlotte.